From Bonneville County, Idaho, to Buenos Aires Province, Argentina, tablet-toting agronomists with Anheuser-Busch InBev — the world’s largest brewer by volume — are visiting farmers who grow the company’s malt barley, a key ingredient in beer. These meetings are a decades-old ritual: Growers review contracts as agronomists offer advice on ways to maximize productivity and profitability. Only these days the conversations are increasingly steered by a computer app called SmartBarley that farmers use to log details on more than 40 variables that affect barley production, such as variety planted, soil type, and tillage method, along with applications of water, fertilizer, and pesticides. Growers use the platform to compare their practices and yields with other farmers who operate in similar soil and climate conditions.
The program is one of many agribusiness-led initiatives to harness the bits and bytes of data that increasingly are being used in agriculture worldwide to boost efficiency and profits, while simultaneously lowering the environmental impact of agriculture. Other agribusinesses that market data-crunching farm-management tools include seed company Monsanto, chemical company DuPont, and precision-irrigation company Valley Irrigation. FarmLink, which leases combines, recently entered the data game with TrueHarvest, a yield comparison tool that leverages data collected by its fleet of farm machinery to help farmers fine-tune their operations to maximize yield and profit.
For now, using big data to improve agricultural productivity is largely centered in the developed world. But sustainable agriculture and development specialists are working to expand access to important agricultural data to the hundreds of millions of small farmers in the developing world. Already, in an effort to improve yields and profits, farmers in places such as sub-Saharan Africa and India are using mobile phones to exchange information about weather, disease, and market prices. And these trends are only expected to grow as information technology spreads. Meanwhile, big data advocates argue that smaller farmers stand to benefit from data-driven agricultural advances, such as improved crop varieties.