By John Roach

Clips


Cover of SOTI 2026

Infrastructure Masons

April 30, 2026

State of the Digital Infrastructure Industry – Annual Report 2026

The digital infrastructure industry is entering its most constrained growth cycle yet. Capital is flowing, but deployment is colliding with permitting delays, power constraints, workforce shortages and geopolitical fragmentation. This “State of the Digital Infrastructure Industry” report reframes the opportunity: not just where to invest, but where execution risk is rising and why.

Bloom fuel cells

Infrastructure Masons

September 10, 2025

Bloom Energy Fuel Cells: A Clean, Reliable and Scalable Way to Power Data Centers

This is far out. Technology that was originally developed to sustain life on Mars is the best kept secret to the sustained growth of the data center industry, according to KR Sridhar, Founder, Chairman and Chief Executive Officer of Bloom Energy.

Collaboration in a data center.

Infrastructure Masons

May 29, 2025

Collaboration Needed to Meet AI Data Center Demand, Executives Say

As the digital infrastructure industry races to build high-capacity data centers to support AI workloads, industry executives warn that missteps and miscalculations are putting operational efficiency, reliability, and long-term durability at risk. The solution? Increased collaboration with outside specialists who bring expertise to individual pieces of the project puzzle.

Graphic showing CloudTune operating around the world.

Amazon Science

October 10, 2023

How CloudTune generates forecasts for the Amazon Store

On what are known as game days to teams inside Amazon, millions of virtual “customers” log on to the Amazon Store to search for items, browse product pages, load shopping carts, and check out as if they were real customers hunting for bargains during a sale such as Prime Day. “It’s like a fire drill, a planned practice,” said Molly McElheny, a principal technical program manager.

Digital twin image of New York City showing trees, streets and skyscrapers.

Amazon Science

July 18, 2023

Geopipe uses AI to create a digital twin of Earth

Planet Earth is getting a digital twin. A pair of friends who met during high school in an online forum are now using their PhDs in computer science to pioneer artificial intelligence (AI) techniques that will allow them to create an exact digital replica of the world — one that adds deep and rich layers of detail and nuance to the traditional online mapping experience.

A three megawatt hydrogen fuel cell at Plug in Latham, New York.

Microsoft / Innovation Stories

July 28, 2022

Hydrogen fuel cells could provide emissions free backup power at datacenters, Microsoft says

Latham, New York – Hydrogen fuel cells packed into a pair of 40-foot-long shipping containers here ramped up on an overcast day early this June as engineers gathered around laptops displaying data on the state, health and power output of the cells in this first-of-a-kind hydrogen generator. “This is it, it’s running at three megawatts right now,” exclaimed Mark Monroe, a Microsoft engineer.

About John Roach

John Roach is a storyteller, writer and editor on the geek beat with content marketing and communications chops. He currently helps clients communicate about artificial intelligence (AI), cloud computing, digital infrastructure and sustainability. Earlier, he worked in digital media for the Environmental News Network, NBC News and National Geographic.