How to become Internet famous

For those seeking Internet fame, here’s some advice: Don’t try.

“It’s precisely the people who seem to try too hard or want to prolong their Internet fame for way longer than the Internet is willing to give them that get the most crap,” says Tim Hwang, a research associate at Harvard University’s Berkman Center for Internet & Society.

Hwang is most famous for organizing a conference called ROFLcon in April 2008 that brought together some of the Web’s biggest stars for a few days in Cambridge, Mass.. (ROFL is text-message speak for “rolling on the floor, laughing.”)