Richard Branson Joins Forces With Amory Lovins in Climate Fight

Sir Richard Branson’s climate change-fighting foundation is aligning forces with one of the world’s most heady alternative energy think tanks to accelerate the transition to a low-carbon economy, the two organizations said Tuesday. First up: Helping Caribbean island nations shift away from dependence on diesel fuel.

“Together we can go further, faster,” Branson, the entrepreneur who founded Virgin Atlantic Airways, said in a statement announcing the alliance between his Carbon War Room and Amory Lovins’ Rocky Mountain Institute, a nonprofit dedicated to advancing market-based solutions to drive global energy use away from fossil fuels.

Executives from both organizations tapped to lead the alliance described it as a marriage between an agile and young entrepreneurial organization full of make-it-happen passion with one that is steeped in analytical rigor, insight and thought leadership.