Back in the noughties, Tiger Woods, dressed in a red shirt, hoisted a trophy on the 18th green on almost every Sunday that he started out with at least a share of the lead. Science is helping explain how the red shirt helped him — and why it won’t do much for the golfer now.
“It made him feel more confident and powerful and made others shrink in fear of this alpha male among us,” Andrew Elliot, a professor of psychology at the University of Rochester, told me Tuesday.