Stuck in traffic? Get the right 1 percent of drivers to stay home, says study

Publication: NBC News   Date: December 20, 2012   View Article

If just one percent of drivers from commuter-heavy neighborhoods stayed off the road during rush hour, traffic congestion for everyone else would drop up to 18 percent, according to a first-of-its-kind analysis of cellphone data.

The finding provides a convincing incentive for  people in specific neighborhoods to take the bus, carpool or work from home, according to research leader Marta Gonzalez, a civil and environmental engineer at the Massachusetts Institute of Technology.

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