By John Roach

About Me

I’m a storyteller, writer and editor on the geek beat with content marketing and communications chops. My work cuts paths through the weeds of science and technology that lead to clarity and wow.

In recent years, I’ve helped major technology companies, trade associations and research organizations tell stories about artificial intelligence, cloud computing, digital infrastructure and sustainability.

My journey into corporate and institutional communications began in Microsoft’s newsroom where I covered AI and data center innovation. I currently work with clients across the digital infrastructure industry who build, operate and maintain the physical systems that power the digital economy.

Earlier in my career, I was a science and technology journalist. I began as a staff writer at the Environmental News Network, a digital media pioneer. While there, I was the lead writer on a daily news website produced for National Geographic. I then worked as a National Geographic News correspondent for more than a decade, covering everything from dinosaur discoveries and human evolution to global climate change and the search for life on other planets.

Later in my journalism career, I covered science and technology for MSNBC.com and NBCNews.com. My work has also been syndicated via CNN, MSN and the New York Times News Syndicate, and published in newspapers, magazines and websites ranging from High Country News and Powder – The Skier’s Magazine to Yale Environment 360.

I’m always interested in working with new clients. Please get in touch or connect on LinkedIn.